An established luxury eyewear retailer was investing heavily in growing its online presence. As the business expanded, so did the complexity behind the website. Inventory synchronised from a bespoke ERP system required regular manual intervention, multiple luxury brands each had their own merchandising requirements, and international expansion introduced another layer of operational complexity.
Digital Fresh became the retailer's ongoing Shopify partner, working closely with the ecommerce team on both day-to-day improvements and longer-term technical strategy.
One major sticking point was rebuilding the inventory synchronisation between Shopify and the ERP system. Rather than continually fixing issues as they appeared, we optimised the integration and introduced automation to identify and resolve potential problems before they reached customers, creating a far more reliable operational workflow.
To simplify merchandising, we developed a metaobject driven system that allowed each luxury brand to maintain its own identity, collection layouts and product presentation without creating bespoke templates for every licence. As new brands were introduced, they could be onboarded quickly while remaining compliant with each brand's guidelines.
Alongside this, we expanded the storefront into nine languages, supporting international growth while continuing to deliver ongoing Shopify development across the site. From product pages and collections to navigation, performance improvements and new functionality the roadmap continues to evolve as the business grows.
The website continues to evolve alongside the business, supporting international growth, new luxury brands and ongoing optimisation.
The retailer has recently achieved its best month to date, and since we’ve been working with them - revenue up 27.7%, orders up 13.6%, AOV up 13.8%, and checkout conversion up 4.4% overall.
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